Cyclists Partnering With

Rob Andrew is one of the original co-founders of Cyclists 4 Community. During the day he is a partner at Lockton Companies, the largest privately held insurance brokerage firm in the world. Rob specializes in employee benefits and pension plan consulting. Early in the morning, late at night, and on the weekends you will generally find Rob out on his bike and active in the Boulder Cycling community. He is a masters racer for the Sklar Cycling Team focusing on road and Cyclocross. Rob also co-chairs Wednesday Morning Velo, Boulder’s pre-eminent networking event throughout the summer for local business people who love to ride and help each other’s businesses. Rob is married to Siga, his wife of over 28 years, and has two daughters, Sidney and Sofi.

Russ moved to Colorado in 1979 and graduated from CU Boulder in 1985. From 1986 to 1994, he worked as a software developer in Phoenix, San Diego, and New York City, obtaining a Masters Degree from San Diego State University. In 1994 he returned to Boulder and founded his first startup software business called GeoData Solutions. In 2000, he successfully exited that business and became a more serious cyclist, joining and helping organize a regular cycling oriented business network group, known today as Wednesday Morning Velo.

Since 2000, Russ has built and operated or consulted to several software and technology businesses. He was CEO of TimeCentre from 2003 to 2007, and Ubisense from 2007 to 2012. Recently, he helped launch BikeLife Cities, a new bicycle industry magazine and digital marketing program for Catalyst Communication, a Boulder-based outdoor media company.

Brian has spent the past 12+ years of his career planning and advocating for better bicycling facilities at the local government level. He started-out implementing the Trails & Greenway Master Plan and Swamp Rabbit Trail projects for the City of Greenville, SC, and was named Young Professional of the Year by the Association of Pedestrian and Bicycle Professionals. In 2012, he moved to Colorado to become Boulder County’s first full-time Bicycle Planner where he helped launch an extensive bicycle counting program and expand the Bike-n-Ride shelter program. Brian also served as president and board member for Boulder’s Community Cycles for six years. He doesn’t own a road bike (yet), but is dedicated to bicycling for transportation, and loves to mountain bike and bikepack. Brian currently works for CU Boulder as a project manager responsible for design and construction projects as well as pandemic response.

Ed has lived and ridden his bike in Boulder since the late 1970’s. He has been involved in many facets of the cycling world throughout the years. He raced as an amateur, worked with the Coors Classic and toured by bike throughout Europe and New Zealand. After attending CU he founded and operated Cycle Logic bike shops. Ed went on to partner with several cycling component companies. He has served on several boards in and out of the bicycle industry. Currently, Ed owns and operates The KB Studio – a kitchen and bathroom design center in Boulder. Working with Cyclists 4 Community on the Jamestown and Lyons fundraisers has been very gratifying and Ed is looking forward to helping make Boulder County an even better place to ride a bike.

Jason is a partner in the Boulder, Colorado office of the international law firm of Bryan Cave LLP. He practices in the areas of technology and intellectual property transactions, data privacy, and data security. Jason helps both emerging start-ups and larger established companies develop, protect and commercialize their intellectual property, technology, and data assets. Jason also serves as an adjunct professor at the University of Colorado School of Law and is co-chair of the Technology Board at the Silicon Flatirons Center for Law, Technology, and Entrepreneurship at the University of Colorado. Jason and his family have enjoyed living (and riding) in Boulder for over 15 years.

Joseph bought his first bike, used, in 1976 for $2.00. He rode that single speed — pink with tassels — bike up and down west Arapahoe Avenue for much of his elementary school life. Although not a native, he has lived in Boulder since toddlerhood. Since giving up the pink one, he has purchased a few more, and tries to ride every day, year round. Whether that ride is commuting to work, riding up Flagstaff before sunrise, mountain biking on a local trail or on an indoor trainer, he is grateful for the huge beneficial impact cycling has had on his life. After seeing the impact C4C had on the devastated communities of Jamestown and Lyons (where Joseph graduated from High School) he knew he needed to join their efforts and start giving back to the communities who have supported him all these years.

For more than 20 years, Bill Rigler has worked at the intersection of PR, strategic communications, and advocacy.

Born and raised in Montana, Bill spent nearly 15 years in NYC, where he held a variety of senior positions at the United Nations, the Rockefeller Foundation, and at former vice presidential candidate Geraldine Ferraro’s global consulting firm. After moving to Colorado in 2012, he served as the Spokesman for Vice President Al Gore’s global climate change initiative and as the Senior Manager for Public Relations at Ball Aerospace, before joining MAPRagency as Vice President.

Bill is extremely active on transportation and housing issues within Boulder, and previously was appointed by Boulder’s City Council to a five-year term on the Transportation Advisory Board, where he was elected chair three times by his peers, and to the Marijuana Advisory Panel, which concluded its work in 2020. He also serves on the Boulder Chamber’s Community Affairs Council and is a board member of Open Boulder.

A former racer but now a Cat 6, Bill enjoys cycling, mountain biking, skiing (downhill and XC) and snowshoeing, hiking, and other Colorado things.

With his second child on the way, Matt left a lecturer position at CU-Boulder teaching Spanish Language and Linguistics to raise his kids. On the side, he volunteered for the Boulder Nordic Club and the Club Andino Ushuaia, he worked as a freelance author specializing in nordic skiing, and spent the last several years restoring the 1904 home he lives in with his wife and two kids. Matt likes to ride but draws the line at rides lasting more than five hours.

Eric Long is one of the founders of WMV who along with colleague Ed Messman started the ride in 2000. Eric is President of First Western Trust Bank in Boulder. He has a long record of assisting companies and their owners with their financing and banking needs. Eric has lived in Boulder since 1990 and has four kids including three college seniors. He is also an accomplished mountain bike/road racer and newbie to off road triathlons. Eric has won his age group at Mount Evans twice and came in 2nd at the Xterra World Championship Triathlon in 2016. Think twice before challenging him on a climb!

Driven, former Professional athlete, with over 12 years of both national & international non-profit experience. Director of community outreach, operations management, foundation budgeting, sales, event planning, program execution & fundraising/grant writing experience. Known as creative, compassionate, charismatic, who excels at connecting people.

Specialties:
Corporate Social Responsibility Execution-budgeting/strategy/monitoring
Identifying long term community engagement programs
Fundraising-Board Support
Program Collaboration
Empowering within the workplace
Connecting & Partnerships
Sports Industry/Cycling & Skiing
Youth & Recreation

Having had the privilege to excel in all aspects of my athletic career, my passion & energy is channeled towards helping companies expand within their community via strategic CSR projects. Clearly directed social responsibility programs that cater to the companies long term vision, as well employee empowerment. With over 10 years experience in the non-profit & CSR world, my connections & knowledge have allowed me to guide philanthropic efforts strategically to make the most impact long term.

George Gerstle, a Boulder native, recently retired as Boulder County Transportation Director where he led the Department in becoming more multimodal, managed recovery from the 2013 floods, and led development of the first County Transportation Master Plan (and rode his clunker bike to work almost every day). Prior to his time at Boulder County, George worked in multiple roles at CDOT, including Multimodal Planning Manager, Environmental Policy Manager, and other roles in the environmental area. George has also worked for EPA, as Policy Advisor to Governor Roy Romer, for the State Air Pollution Control Division and for the local regional transportation planning agency in Monterey California.

Jeff Roth is an experienced CFO and an avid cyclist who enjoys road, cyclocross and mountain biking, Jeff volunteers his time for C4C keeping track of our finances.

Kristin Weber is a mom of three and a self employed graphic designer for Sugar Design Inc where she has been collaborating with the Boulder community to help market, brand and promote their brands for over 20 years. She has been a long time cycling ambassador in our community, first as Luna Chix Mountain Bike Ambassador and more currently as a Full Cycle Cross Ambassador, Castelli and Skratch Labs Ambassador. Her purpose driven mission is to get more people on bikes, teach them how to handle them on the dirt and enjoy being outside in beautiful Colorado. She is a 2x National Cyclocross Champion as well as a 2x Silver Medalist on the Master’s World cyclocross Championship stage. She is an avid skier and yogi and counts three quarters of her design business as cycling friends.

Triny Willerton is an ambassador for Coeur
Sports, Newton Running and USAT triathlon. She
is a wife, a mom of five, a cyclist and an eight time Ironman
finisher.
In 2018 she was struck from behind by a man with
his truck while riding her bike in the country roads
of Boulder County. She was hospitalized for six
days and sustained over 12 fractures and a
punctured lung. Shortly after the crash she was
chosen by Women for Tri to be their Inspirational
Woman of the year and was granted a spot to
participate in the Ironman World Championship
representing them. She completed Kona and
fundraised close to $32,000.
In 2019 she created the #itcouldbeme movement
and has become a passionate advocate for
vulnerable users of the road and road safety. She
was named the Outspoken Woman of the Year at
the Outspoken Women for Triathlon Summit and
the 2019 Age Grouper of the year by Triathlete
Magazine.
She continues to work on a daily basis to change
the narrative between motorists and vulnerable
users of the road. She believes we can and will
make safer roads together.