C4C’s Mission
We are responsible cyclists who lead and partner with our communities to develop safety, educational, philanthropic, and social initiatives and programs to create a positive experience for all users of our roads and bikeways.
C4C’s Mission
We are responsible cyclists who lead and partner with our communities to develop safety, educational, philanthropic, and social initiatives and programs to create a positive experience for all users of our roads and bikeways.
We serve the community to achieve safe cycling and lower stress for all users on the roads and bikeways through the reduction of incidents.
We give back to the community to create harmony between the various users.
We partner within our communities to embrace cycling as part of the transportation mix.
The idea for Cyclists 4 Community started in September 2013, immediately following the devastating floods that left Boulder County, and especially the towns we love to ride in, in ruins. As cyclists, we felt that it was time to make a stand and help these communities bounce back. During our first year, we held 3 events, the Cyclists 4 Jamestown, the Fat Tire Flurry winter ride to Jamestown, and Cyclists 4 Lyons, which combined raised more than $200,000 to help the towns of Jamestown and Lyons recover. Since that time, we’ve helped with relief for families affected by the 2015 Cold Springs fire in Nederland, and families in need through support of the Emergency Family Assistance Association and Boulder Food Rescue.
Today, C4C partners with Boulder County by funding a $17,000 variable message board that communicates messages regarding safe cycling and safe driving on Boulder County’s cycling routes. C4C donated $20,000 for Bicycle Friendly Driver classes in partnership with Boulder County and Bicycle Colorado. The classes reach about 900 people in 2019, mostly commercial drivers. In 2021, C4C is helping to fund the digitization of Bicycle Friendly Driver content. C4C’s paid staff person collaborates with Boulder County and other entities on Transportation Master Plans to create positive and collective solutions for transportation infrastructure and policy. C4C serves as the parent organization for Wednesday Morning Velo and the list goes on.
We’d love to have your support. Learn more about how to get involved or make a donation to support continued efforts.
Since 2000, Russ has built and operated or consulted to several software and technology businesses. He was CEO of TimeCentre from 2003 to 2007, and Ubisense from 2007 to 2012. Recently, he helped launch BikeLife Cities, a new bicycle industry magazine and digital marketing program for Catalyst Communication, a Boulder-based outdoor media company.
Born and raised in Montana, Bill spent nearly 15 years in NYC, where he held a variety of senior positions at the United Nations, the Rockefeller Foundation, and at former vice presidential candidate Geraldine Ferraro’s global consulting firm. After moving to Colorado in 2012, he served as the Spokesman for Vice President Al Gore’s global climate change initiative and as the Senior Manager for Public Relations at Ball Aerospace, before joining MAPRagency as Vice President.
Bill is extremely active on transportation and housing issues within Boulder, and previously was appointed by Boulder’s City Council to a five-year term on the Transportation Advisory Board, where he was elected chair three times by his peers, and to the Marijuana Advisory Panel, which concluded its work in 2020. He also serves on the Boulder Chamber’s Community Affairs Council and is a board member of Open Boulder.
A former racer but now a Cat 6, Bill enjoys cycling, mountain biking, skiing (downhill and XC) and snowshoeing, hiking, and other Colorado things.
Specialties:
Corporate Social Responsibility Execution-budgeting/strategy/monitoring
Identifying long term community engagement programs
Fundraising-Board Support
Program Collaboration
Empowering within the workplace
Connecting & Partnerships
Sports Industry/Cycling & Skiing
Youth & Recreation
Having had the privilege to excel in all aspects of my athletic career, my passion & energy is channeled towards helping companies expand within their community via strategic CSR projects. Clearly directed social responsibility programs that cater to the companies long term vision, as well employee empowerment. With over 10 years experience in the non-profit & CSR world, my connections & knowledge have allowed me to guide philanthropic efforts strategically to make the most impact long term.