C4C’s Mission
We are responsible cyclists who lead and partner with our communities to develop safety, educational, philanthropic, and social initiatives and programs to create a positive experience for all users of our roads and bikeways.
OUR VISION
We serve the community to achieve safe cycling and lower stress for all users on the roads and bikeways through the reduction of incidents.
We give back to the community to create harmony between the various users.
We partner within our communities to embrace cycling as part of the transportation mix.
C4C’s History Started in 2013 with Support for Boulder Communities Affected by Flooding.
The idea for Cyclists 4 Community started in September 2013, immediately following the devastating floods that left Boulder County, and especially the towns we love to ride in, in ruins. As cyclists, we felt that it was time to make a stand and help these communities bounce back. During our first year, we held 3 events, the Cyclists 4 Jamestown, the Fat Tire Flurry winter ride to Jamestown, and Cyclists 4 Lyons, which combined raised more than $200,000 to help the towns of Jamestown and Lyons recover. Since that time, we’ve helped with relief for families affected by the 2015 Cold Springs fire in Nederland, and families in need through support of the Emergency Family Assistance Association and Boulder Food Rescue.
Today, C4C partners with Boulder County by funding a $17,000 variable message board intended to communicate messages regarding safe cycling and safe driving on Boulder County’s cycling routes. C4C donated $20,000 for Bicycle Friendly Driver classes in partnership with Boulder County and Bicycle Colorado. The classes reach about 900 people in 2019, mostly commercial drivers. C4C’s paid staff person collaborates with Boulder County and other entities on Transportation Master Plans to create positive and collective solutions for transportation infrastructure and policy. C4C serves as the parent organization for Wednesday Morning Velo and the list goes on.
Interested in getting involved?
We’d love to have your support. Learn more about how to get involved or make a donation to support continued efforts.
The Team Behind C4C
Meet The Team
Rob Andrew is one of the original co-founders of Cyclists 4 Community. During the day he is a partner at Lockton Companies, the largest privately held insurance brokerage firm in the world. Rob specializes in employee benefits and pension plan consulting. Early in the morning, late at night, and on the weekends you will generally find Rob out on his bike and active in the Boulder Cycling community. He is a masters racer for the Sklar Cycling Team focusing on road and Cyclocross. Rob also co-chairs Wednesday Morning Velo, Boulder’s pre-eminent networking event throughout the summer for local business people who love to ride and help each other’s businesses. Rob is married to Siga, his wife of over 28 years, and has two daughters, Sidney and Sofi.
Russ moved to Colorado in 1979 and graduated from CU Boulder in 1985. From 1986 to 1994, he worked as a software developer in Phoenix, San Diego, and New York City, obtaining a Masters Degree from San Diego State University. In 1994 he returned to Boulder and founded his first startup software business called GeoData Solutions. In 2000, he successfully exited that business and became a more serious cyclist, joining and helping organize a regular cycling oriented business network group, known today as Wednesday Morning Velo.
Since 2000, Russ has built and operated or consulted to several software and technology businesses. He was CEO of TimeCentre from 2003 to 2007, and Ubisense from 2007 to 2012. Recently, he helped launch BikeLife Cities, a new bicycle industry magazine and digital marketing program for Catalyst Communication, a Boulder-based outdoor media company.
Jeff recently retired from the board of C4C to spend more time with his grandkids. That change snuck up on Jeff and on C4C. He's already missed, he was great, and C4C really benefited from his presence.
Ed has lived and ridden his bike in Boulder since the late 1970’s. He has been involved in many facets of the cycling world throughout the years. He raced as an amateur, worked with the Coors Classic and toured by bike throughout Europe and New Zealand. After attending CU he founded and operated Cycle Logic bike shops. Ed went on to partner with several cycling component companies. He has served on several boards in and out of the bicycle industry. Currently, Ed owns and operates The KB Studio – a kitchen and bathroom design center in Boulder. Working with Cyclists 4 Community on the Jamestown and Lyons fundraisers has been very gratifying and Ed is looking forward to helping make Boulder County an even better place to ride a bike.
Jason is a partner in the Boulder, Colorado office of the international law firm of Bryan Cave LLP. He practices in the areas of technology and intellectual property transactions, data privacy, and data security. Jason helps both emerging start-ups and larger established companies develop, protect and commercialize their intellectual property, technology, and data assets. Jason also serves as an adjunct professor at the University of Colorado School of Law and is co-chair of the Technology Board at the Silicon Flatirons Center for Law, Technology, and Entrepreneurship at the University of Colorado. Jason and his family have enjoyed living (and riding) in Boulder for over 15 years.
Joseph bought his first bike, used, in 1976 for $2.00. He rode that single speed — pink with tassels — bike up and down west Arapahoe Avenue for much of his elementary school life. Although not a native, he has lived in Boulder since toddlerhood. Since giving up the pink one, he has purchased a few more, and tries to ride every day, year round. Whether that ride is commuting to work, riding up Flagstaff before sunrise, mountain biking on a local trail or on an indoor trainer, he is grateful for the huge beneficial impact cycling has had on his life. After seeing the impact C4C had on the devastated communities of Jamestown and Lyons (where Joseph graduated from High School) he knew he needed to join their efforts and start giving back to the communities who have supported him all these years.
Thanks to Cat for several years of service to C4C!
With his second child on the way, Matt left a lecturer position at CU-Boulder teaching Spanish Language and Linguistics to raise his kids. On the side, he volunteered for the Boulder Nordic Club and the Club Andino Ushuaia, he worked as a freelance author specializing in nordic skiing, and spent the last several years restoring the 1904 home he lives in with his wife and two kids. Matt likes to ride but draws the line at rides lasting more than five hours.
Eric Long is one of the founders of WMV who along with colleague Ed Messman started the ride in 2000. Eric is President of First Western Trust Bank in Boulder. He has a long record of assisting companies and their owners with their financing and banking needs. Eric has lived in Boulder since 1990 and has four kids including three college seniors. He is also an accomplished mountain bike/road racer and newbie to off road triathlons. Eric has won his age group at Mount Evans twice and came in 2nd at the Xterra World Championship Triathlon in 2016. Think twice before challenging him on a climb!
Rick has been working for MAXX since 1992, when he co-founded Wiener West Group, Inc. in Denver, Colorado, a division of what eventually became MAXX Properties in 2005. During his tenure in the multifamily industry, Rick has worked his way up from the front lines as a leasing agent and maintenance technician of a twenty-three unit building to become Vice Chairman of 91 properties, over 10,000 owned units, and 13,500 managed units.
In addition, Rick is a member of the MAXX Board of Advisors. In this capacity, he is responsible for applying his expertise as an Asset Manager and Multifamily Property Manager to the oversight of the corporate vision, strategic growth, and company assets.
Rick attended Brandeis University and the University of Colorado at Boulder from which he graduated in 1991, with a BA in Business and Political Science. He holds a Colorado Real Estate Employing Broker License and is on the Board of National Eco Wholesale (NEW), Inc., is a member of the Young President Organization (YPO), and recently joined the Cyclists for Community charitable board in Boulder, Colorado.
In addition, Rick is a member of the MAXX Board of Advisors. In this capacity, he is responsible for applying his expertise as an Asset Manager and Multifamily Property Manager to the oversight of the corporate vision, strategic growth, and company assets.
Rick attended Brandeis University and the University of Colorado at Boulder from which he graduated in 1991, with a BA in Business and Political Science. He holds a Colorado Real Estate Employing Broker License and is on the Board of National Eco Wholesale (NEW), Inc., is a member of the Young President Organization (YPO), and recently joined the Cyclists for Community charitable board in Boulder, Colorado.
George Gerstle, a Boulder native, recently retired as Boulder County Transportation Director where he led the Department in becoming more multimodal, managed recovery from the 2013 floods, and led development of the first County Transportation Master Plan (and rode his clunker bike to work almost every day). Prior to his time at Boulder County, George worked in multiple roles at CDOT, including Multimodal Planning Manager, Environmental Policy Manager, and other roles in the environmental area. George has also worked for EPA, as Policy Advisor to Governor Roy Romer, for the State Air Pollution Control Division and for the local regional transportation planning agency in Monterey California.
Jeff Roth is an experienced CFO and an avid cyclist who enjoys road, cyclocross and mountain biking, Jeff volunteers his time for C4C keeping track of our finances.
Kristin Weber is a mom of three and a self employed graphic designer for Sugar Design Inc where she has been collaborating with the Boulder community to help market, brand and promote their brands for over 20 years. She has been a long time cycling ambassador in our community, first as Luna Chix Mountain Bike Ambassador and more currently as a Full Cycle Cross Ambassador, Castelli and Skratch Labs Ambassador. Her purpose driven mission is to get more people on bikes, teach them how to handle them on the dirt and enjoy being outside in beautiful Colorado. She is a 2x National Cyclocross Champion as well as a 2x Silver Medalist on the Master’s World cyclocross Championship stage. She is an avid skier and yogi and counts three quarters of her design business as cycling friends.
Triny Willerton is an ambassador for Coeur
Sports, Newton Running and USAT triathlon. She
is a wife, a mom of five, a cyclist and an eight time Ironman
finisher.
In 2018 she was struck from behind by a man with
his truck while riding her bike in the country roads
of Boulder County. She was hospitalized for six
days and sustained over 12 fractures and a
punctured lung. Shortly after the crash she was
chosen by Women for Tri to be their Inspirational
Woman of the year and was granted a spot to
participate in the Ironman World Championship
representing them. She completed Kona and
fundraised close to $32,000.
In 2019 she created the #itcouldbeme movement
and has become a passionate advocate for
vulnerable users of the road and road safety. She
was named the Outspoken Woman of the Year at
the Outspoken Women for Triathlon Summit and
the 2019 Age Grouper of the year by Triathlete
Magazine.
She continues to work on a daily basis to change
the narrative between motorists and vulnerable
users of the road. She believes we can and will
make safer roads together.
Sports, Newton Running and USAT triathlon. She
is a wife, a mom of five, a cyclist and an eight time Ironman
finisher.
In 2018 she was struck from behind by a man with
his truck while riding her bike in the country roads
of Boulder County. She was hospitalized for six
days and sustained over 12 fractures and a
punctured lung. Shortly after the crash she was
chosen by Women for Tri to be their Inspirational
Woman of the year and was granted a spot to
participate in the Ironman World Championship
representing them. She completed Kona and
fundraised close to $32,000.
In 2019 she created the #itcouldbeme movement
and has become a passionate advocate for
vulnerable users of the road and road safety. She
was named the Outspoken Woman of the Year at
the Outspoken Women for Triathlon Summit and
the 2019 Age Grouper of the year by Triathlete
Magazine.
She continues to work on a daily basis to change
the narrative between motorists and vulnerable
users of the road. She believes we can and will
make safer roads together.
